In the digital age, it is very vital you are present online, more importantly on social networks. However, before putting up a digital presence, you will need to evaluate which social networks are best suited to your sector of activity.
Why is it Essential to Have a Presence on Social Networks?
Being on social networks is a necessity for your business, whether you are a brand or a business, that you offer products or services, among the numerous social network, you will find a platform that can help you reach your target, increasing your visibility.
For your “social media” strategy, it will be necessary to identify your targets and know your expectations for example if you’re a business with a big visual (restaurant, fashion, architecture, design, blogger, etc.), you should be found on a platform with a large community like Instagram with over 300 million active users worldwide. Using Instagram in your social networking strategy can get you young and very active target on the platform, (46% of users follow brands) when users see that you are worth their time, they follow and like your page. Having followers only does not generate the traffic, your followers liking what you upload to your page is life to your Instagram success. You can build this community gradually, or you can buy Instagram likes from platforms that offer free Instagram likes to their clients. In Instagram, only images in a square format can be shared, but these photos will allow you to highlight your offer and share photos of people using your products, which will give credibility to your brand.
What are the Benefits of Social Networks?
Social networks are now part and parcel of the daily life of a large majority of the population. I explain to you why you should explore it and especially what are some benefits of social networks:
- Have high visibility with a multitude of targets. After choosing the right social network(s) for your target audience, it will be possible for you 7to communicate about your products, your values, your services, all for free and on a large scale!
- Invest in innovative media and enhance your brand image.
With this new vision of the web, you will interact more freely, quickly and with ease your customers or potential customers. Creating a community around your business will improve your brand image and your credibility: each user can easily recommend/like /share your products to his friends/followers and share his experience. Thus, you get closer to the expectations of customers and consumers.
- Have a communication strategy adapted to the new behaviors of Internet users
By using social networks, you can share certain elements of your website (new products, promotional code) and as such increase the traffic, even the sales. The idea is to also communicate on events or exceptional commercial operations.
Social networks and website are therefore strongly linked. And yes, users who follow your page do not always log in daily, but thanks to the information you provide on social networks, they do not miss any information. You increase your chances of selling.