“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.” – Antoine de Saint-Exupery
User experience design is one of the core elements of a website development lifecycle. Its primary aim is to ensure that the site is user-friendly and succeeds in converting visitors into returning customers.
An October 2016 global report by Econsultancy.com found the following:
- Only 22% of businesses are happy with their website’s conversion rates.
- For every $92 (USD) spent procuring customers, only $1 is spent converting from visitors to their website into returning customers.
- Businesses whose conversion rates improved in 2015 are conducting 50% more usability tests.
Based on the above statistics, it can be concluded that the UX design phase is an integral part of a site’s lifecycle, not only during its development.
Consumers are fickle; what attracts people today won’t necessarily attract them tomorrow. It takes a continued and focused effort to ensure ongoing brand loyalty.
Therefore, it is vital to study consumer behaviour on an ongoing basis and continue to conduct usability studies to make sure that your website’s user experience design Sydney is on point.
Design tips to ensure a user-friendly website
Navigation: Do not over-complicate the site
The most frustrating part of browsing the Internet is when you land on a site that’s hard to navigate. Websites should be simple, not overly complicated and cluttered. This statement is backed up by the quotation mentioned above by Antoine de Saint-Exupery. The simpler the site, the higher its conversion rate will be.
It’s important to allow users the option of searching for specific products on your site. Consumers are interested in browsing through your entire site, or they know what products they want to look at. Furthermore, the search bar and icon should be placed at the top right of your website for easy use.
Put your site’s logo at the top left-hand corner of the website. Our eyes track from top left to bottom right. Therefore, by placing the logo on the top left, it is the first thing that the user focuses on. Furthermore, the logo should be linked to the home page so the user can easily navigate back to the site’s home page.
Creating buyer personas helps define your site’s target audience, and they provide a reference point for site’s design as well as measuring the site’s usability. Primarily, well-designed user personas will result in a site that is built around meeting the user’s basic needs.
Professional UX design
It is not easy to keep up with the latest UX design best practices. Therefore, it is a good idea to contact an experienced design agency to ensure that your website looks good, is user-centric, and functions optimally (like the Polished Pixels website).
Following these design tips is important. They will help improve website usability, and visitors to your site will stay on your site, answering your calls to action. Thereby, providing you with an increase in ROI.