Why Your Business Needs Marketing Automation

Why Your Business Needs Marketing Automation

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In a time when business competition is at an all-time high, your company needs a way of marketing that won’t cost you an arm and a leg or hours of your time. Many businesses hire marketing professionals who charge hundreds of dollars per week just to keep their company advertised to the public. One way to eliminate these costs and put yourself back in the driver’s seat of your marketing practice is through marketing automation, which can be found by visiting https://www.salesforce.com/products/marketing-cloud/what-is-marketing-automation/.

What is Marketing Automation?

Marketing automation eliminates the need for you to update your social media pages, send emails and reply to customers manually. It automatically generates links for pay per click advertising and will integrate search engine optimization into your site for you. It takes the work out of marketing and does the job for you using a high-tech and advanced automation system. While the initial price of the system is quite expensive, it reduces and even eliminates the price you pay to hire marketing agencies and advertising experts.

How Does it Work?

It will be your job initially to collect customer and business data like email addresses, phone numbers and names. Once you’ve collected this data, you input it into the automation system that then does all the work for you. The system will automatically send emails, updates and information to your clients, keeping them updated on your business and any changes happening therein. The system works whether you have 10 customers or 10 million because it works seamlessly and without maintenance.

Planning Your Marketing Strategy

Just because you have an automation system in place does not mean that you shouldn’t have a solid marketing strategy to reach potential customers. First, you’ll want to collaborate with other businesses and affiliates, letting them know that you’re implementing this type of software and want to include them in the process. You also need to send out information to your customers asking for their email addresses and phone numbers. It’s also imperative that you test out the launch of the automation system before allowing it to send information to your customers. Most software programs offer test modes that allow you to add your own email, name and phone number to ensure the system is working to the best of its ability. Analyzing the system and noticing an increase in sales will encourage you to keep that automation program regularly updated. In fact, most businesses see a 425 percent increase in sales leads just by using one of these programs.

Is it Easy to Make Use Of?

You do not need to be a marketing professional to use an automation system. The program will generally walk you through the system so that you learn as you go. Once you’ve mastered the program, you can continually customize it to your own business needs. The program can be installed by a professional, but it is relatively effortless for you to install and use yourself.

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